When a female is aggressive, she has to be selective of when she displays those characteristics. In the media, women who are sexually aggressive are the more desirable women. In the movie "American Beauty," Kevin Spacey plays the father of Thora Birch who has a close friend played by Annette Bening. Anneette Bening, playing a high school aged girl is sexually attracted to Kevin Spacey's character. Although he is aware of the age difference, the fact that she is his daughter's friend and that he is married, he eventually begins to view Annette Bening as sexually attractive. This example is evident because she uses her sexuality to lure him in.
Females are also commended for their aggression in our culture when they are competing against other females. Whether it is in sports, for a better grade, with attention or to look more aesthetically pleasing to the opposite sex, females who are aggressive against other females is more acceptable than if they were competing with males. Much of this behavior in females is adopted from what they see on television or in movies. "Mirroring" these action, like mentioned in "The Role or positive and negative affect in the 'mirroring' of other person's actions," has it's benefits when the actions are positive, but are detrimental if they are negative. When this is all that is portrayed in the media, females are going to believe that these are the things they should be doing, as is the same for any message in the media (Cognitive and Emotion, 0269-9931, Psychology Press, United Kingdom).
Females are also supposed to be aggressive when it comes to their children. Not only are they supposed to be nurturng and loving all the time, they are also supposed to be the stern ones, as well as always being there for them to support, guide and repremand them.